Social Media has radically changed expectations: top-down broadcast communications have been replaced by a desire to connect and engage. What strategy is your organization using to develop engaging outreach? And what is the impact of Social Media beyond marketing: in HR, for events, and with volunteers? Explore these questions and more here.

  • Content – Developing engaging, thoughtful, sharable content can be a magic bullet for a struggling business - or a strategic advantage for a successful one. In this module, explore strategies for leveraging tools, processes and thought leadership to amplify your engagement with your stakeholders.
  • Communication – Content might be king, but what good is it if no one is consuming what you're producing? This module focusses on how to use content to effectively engage your stakeholders, promote alignment, amplify marketing and sales, skyrocket internal productivity, and improve employee retention.

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